How to Win Back 10 or More Hours a Week

50+ Things You Can Outsource Today

Written by: Jeanine Connolly

Earlier this year, SEM Rush reported that 81% of business owners work nights and 89% work weekends. 

As a small business owner, you may be thinking, how in the world can 11-19% of business owners NOT be working nights and weekends? 

Well, we can’t breach our client confidentiality agreements, but we have a feeling some Wise Advise + Assist rockstar clients made it to that list after outsourcing their most painful tasks to us.

If you’d like to get back 10 or more hours each week, here are more than 50 time-consuming tasks you could outsource today! 

Administration Services 

These tasks are a great place to start if you’ve never outsourced before. It’s quick and painless to hand off the little things to prepare you for handing off some bigger things in the future.

1. Email organization and sorting
2. Research
3. Manage calendars and coordinate schedules
4. Buy office supplies
5. Create systems and workflows
6. Organize travel arrangements
7. Set appointments
8. Manage product shipments to customers
9. Deliver or pick up business goods, documents or samples to local contacts
10. Analyze customer sales data to find the top 20% driving 80% of your sales
11. Setup Google Analytics for free website performance reports

Content Writing 

The written word is used in many ways to help you present a consistent story to your customers.

13. Written content on webpages, email, landing page, advertisement, presentation
14. Copy writers are storytellers who know how to put the right words on webpages, emails, landing pages, advertisements, presentations, etc.  to engage audiences with your brand and get results

Graphic Design 

Visual design is an important part of your brand. It ensures all of your visual communication presents a clear and focused image of your company.

15. Logo design
16. Social media graphics  (LinkedIn, Twitter, Facebook, Instagram)
17. Email design 
18. Website graphics, layout, color palette and design
19. Design sales collateral; brochures, flyers, banners, leave behinds
20. Branding identity with branded business cards, stationary, email templates, slide templates
21. Create product packaging
22. Advertisement design
23. Coupons and promotions
24. Presentations
25. Infographics
26. Catalogs and Look Books

Web Development 

Websites are like your virtual storefront. It helps present  your company to the world in a seamless fashion.

27. A website refresh, optimized for SEO
28. Identify the best tools, features and applications that can work with your existing network

SEO - Search Engine Optimization 

SEO tells search sites, like Google, how to find your website so they can send more leads to you. 

29. Perform a website audit so you know what’s working and what’s not
30. Optimize the front-end of your site that the public sees and back-end that the search engine read
31. Develop a list of your top keywords
32. Ongoing performance measurement so you know what’s working and what can be improved
33. If your site features a “search” box to help people find exactly what they’re looking for, pull the list of top terms entered in that box – those keywords can be used in all your marketing.

Email Marketing

Marketing helps you connect with your customers in a variety of ways to inform them about your products and business. Email is a cost-effective tool when we segment your customer base and target the right messages, products or services to the right groups or segments.

34. Grow your following and engage your audience with a compelling email strategy
35. Developing a master list of all business-related contacts
36. Not every contact needs to get every email, so organize your master list by categories like partners, prospects, vendors, investors and create category sub-lists to in increase the relevancy of email to each group
37. Manage your email lists so you stop spending money to send emails to addresses that are no longer valid. According to Campaign Monitor’s 2020 email marketing study, the average bounce rate across industries is 0.7%. 
38. Optimize email performance with analytics to learn key performance metrics like how many people opened your email, or responded to it. Do you know the #1 place people click on each email? 

Public Relations + Booking Services 

Ever wonder how brands land media stories? Public Relations sets your company front-and-center in the public eye.

39. Set up Google News Alerts for your company, brands and executives
40. Build a quality media list
41. Write and distribute press releases and media advisories
42. Develop a press kit 
43. Write biographies for each executive
44. Document company history with a timeline of major events and developments
45. Compile articles and photos featuring your company
46. Book media and podcast interviews as well as live demonstrations 
47. Organize and run in-person and virtual events
48. Coordinate product or service launches with the marketing and public relations teams to develop and manage a master schedule of all marketing-related activities such as social media posts, blog posts and press releases

Financial Services 

Money is a fundamental priority for business owners; financial services can help you manage your return on investment.

48. Bookkeeping
49. Payroll
50. Expense tracking

Human Resources 

Human Resources can help ensure smooth and productive relationships with your employees throughout their tenure.

51. Manage all the paperwork involved in hiring and transitioning employees and contractors
52. Provide trainings required by law for specific industries
53. Review all documentation and policies for compliance

Customer Service

Customer service is vital to every business. Businesses that fail to show customers how much they’re valued will fail. Outsourcing equips businesses with experts that are skilled in customer care so owners can  focus on running the company.

54. Respond to customer emails
55. Automate replies to customers
56. Monitor customer reviews on marketplaces like Amazon and eBay
57. Report on reviews and customer emails so your company can improve the customer experience 

Have you had success outsourcing? What’s your favorite task to outsource? Did we miss any tasks you’d like to outsource? Let us know.

Ready to get started with one or more of the services listed above? We’ve got you covered. Schedule your Discovery Call today!