public relations
2020 WISE Year in Review – An Interview with Directors Diana Jaquith and Laura Early
Written by Andi Adams, WISE Marketing Lead 2020 has been a whirlwind of a year – one none of us expected. The twists and turns, the pivots and changes, and hopefully we have all grown together from it. We know many have faced challenges, as many small businesses have had to close their doors. Thankfully,…
Read More
How Public Relations Helps Small Businesses
Written by: Guest Blogger: WISE Public Relations Analyst What is Public Relations? By definition, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public Relations is not advertising, it’s about earning mentions. The main priority in public relations is accurately portraying the image you want your brand to…
Read More