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Written by:  Diana Kovacevich, WISE Marketing Virtual Assistant  Graphics are essential for your website, blog, and social media. Well done graphics can convey your brand’s visual presence and add credibility to your brand. Learning some design basics will help ensure your graphics are as appealing and effective as possible.    Before creating your graphic designs,…

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Written by:  Diana Jaquith, WISE Executive Director    Everywhere a business owner looks, new company growth ideas are presented. With so many new ideas, you might not know where to begin. Here’s a list of three tried-and-true digital marketing techniques that can help you elevate your small business, no matter the industry.  Try Win-Back Email…

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Group of women at a business meeting

Written by:  Diana Kovacevich, WISE Marketing Virtual Assistant  Digital marketing might sound intimidating, especially for small businesses, but once you break down the basic aspects of digital marketing it becomes much easier to create a strategy and implement it. Digital marketing is a cost-effective, scalable, and measurable way to reach your target audience.    While…

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Written by: Kary Glawe, WISE Sr. VA Lead and Project Manager  In 2020, many of us learned a great lesson: We can’t do it all. As much as we may think “I’ve got this,” we often get a healthy dose of “nice try” back from the universe. Learning to focus on which parts of your…

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Written By: Andi Adams, WISE Marketing Lead Being a small business owner is a true calling, but the overwhelm of wearing so many different hats can make a person weary. If only you had more hours in the day – or room in  the budget for an assistant! We have just the solution. Take a…

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Written by: Kaitlin Hudson, WISE Digital Marketing Specialist  The flexible schedule that comes with self-employment can be a blessing and a curse. If you’re new to entrepreneurship, the freedom can even feel paralyzing.   With no concrete schedule, it’s easy to lose focus and feel stressed about your to-do list. In this blog, you’ll learn…

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Written by: Andi Adams, WISE Marketing Lead  At some point, all successful business owners seek out help for their business. Many begin the search when they are ready to scale or can’t do it all themselves anymore, but there are multiple options for where to find this help. Business owners can bring on new recruits,…

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Written by: Jennifer Cummins, WISE Senior SME  You’ve created a marketing video. Congratulations! What are your next steps? You may already be uploading it to your website or social media sites, but press the pause button and read some of the guidelines below to ensure that your video is not only optimized for the web,…

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Written by: Jennifer Cummins, WISE Senior SME  With the birth of the Internet and additional challenges (like a pandemic), online shopping has exploded in popularity. No longer is a brick-and-mortar the only option, with shopping from the comfort of your own home as an appealing option to so many. It eliminates the obtrusive salesperson, busy…

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