Written by: Jennifer Cummins, WISE Senior SME  You’ve created a marketing video. Congratulations! What are your next steps? You may already be uploading it to your website or social media sites, but press the pause button and read some of the guidelines below to ensure that your video is not only optimized for the web,…

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Written by: Jennifer Cummins, WISE Senior SME  With the birth of the Internet and additional challenges (like a pandemic), online shopping has exploded in popularity. No longer is a brick-and-mortar the only option, with shopping from the comfort of your own home as an appealing option to so many. It eliminates the obtrusive salesperson, busy…

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Written by Georganne Hassell, WISE Public Relations Specialist   The journey of an entrepreneur is undoubtedly filled with unpredictability. With only one constant being change, entrepreneurs learn key skills like planning, resiliency, and adaptability just to make day-to-day life run smoothly. Cultivate these early on, and utilize experience to start strong and build a career…

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Written by: Diana Jaquith, WISE Executive Director  Do you feel like your business is stuck in a rut with little growth potential? Are you struggling to bring in new customers and sales? After years of working with small businesses and successfully growing a few of my own, I know firsthand how easy it is for…

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Written By Guest Blogger, Gena Disney Hopefully, by this decade, every business owner understands how a well-designed website impacts their business positively. What may remain unknown are the actual elements that go into creating a positive user experience and how that affects the bottom line. Let’s take a look at some of those elements and…

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Written by: Diana Jaquith, WISE Executive Director  At WISE, we believe everyone should have the career, life, and family they dream about. If you are a business owner, however, you know that finding a dream-like balance is sometimes difficult to achieve. To be successful at having it all, you’re first going to need quality team…

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Written By Angelica Hanley, WISE Project Manager Self admittedly, I’ve not always been good at juggling multiple responsibilities at once.  Prior to joining WISE as a project manager, I often found my job, personal life, and entrepreneurial pursuits to be in contention with one another. I was running my own business while trying to manage…

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Written by: WISE Project Manager & Virtual Assistant, Kary Glawe One of the questions that I get asked frequently is, “What programs do I need to learn to be a remote Virtual Assistant?”  While you can never guess exactly what your clients will be using, the good news is that there are some programs that…

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Written by: Kaitlyn Tarver, WISE Client Acquisition Lead A discovery call is a tool used in sales to establish a relationship with a potential client. It is the starting point in a client’s journey with you and an opportunity to learn more about their business, struggles, and goals. This in turn gives them the chance…

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Written by: Laura Early, WISE Deputy Director Starting a business can and should be very exciting. You have a fresh new idea, maybe you saw a problem and your company know the perfect fix. However, business ownership can quickly become taxing and/or overwhelming if you don’t take time to do a few key things. Those…

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