Written by: Diana Jaquith, WISE Executive Director

Do you feel like your business is stuck in a rut with little growth potential? Are you struggling to bring in new customers and sales? After years of working with small businesses and successfully growing a few of my own, I know firsthand how easy it is for business owners to get discouraged. Maintaining a company takes work, and growing one is even more work. But if you’ve got your sights set on a business that lasts, scaling is the only way to do it. 

Scaling? In business, we hear this buzz word a lot. But what does it truly mean to scale?

To put it simply: Scaling your business means to set the stage for growth. It means having the right software, systems, and support to get from where you are today to where you want to be tomorrow. 

Why is scaling important? 

Scaling allows a business to serve more people, to bring on more team members, and further the business mission. It also allows more freedom and opportunities as well as the ability to bring in more sales. Sounds pretty awesome, right? 

Though scaling your business is the goal of every company, many businesses fail to do it successfully. 

For those who want to see their goals become reality, here are three key steps to scaling your business and seeing the growth you want.   

Step 1: Look to the Future

The first step to scaling your business is to think about where you want to be in the future. Where do you want your company to be in one year, two years, 10 years? You have to know where you want to be before you can start building the steps to get there. 

Step 2: Build a Plan

Once you have the vision for your future, you need to build a plan. Think about what you need to do in order to achieve this vision. This can be upgrading systems, adding new team members, pursuing new partnerships, increasing your marketing, or developing your product or services. Taking that big goal and breaking it down into reasonable chunks allows us to become ready for when the growth comes. 

Step 3: Get a Second Opinion

Whether building a plan comes naturally to you or not, it’s incredibly helpful to bring in a third party to look at your business. They can help you determine what you’re missing in this plan, what could be better, what is broken, or what is confusing. Finding the holes in your plan before you put it into action is how you set yourself up for success from the beginning. 

At WISE, we work with small businesses every day in making sure their plans are ready to execute. Knowing where to start can sometimes be the biggest obstacle to many business owners. If you are looking to scale, we can’t recommend enough looking to the future, building a plan, and getting a second opinion. 

If you’re wanting to scale your business but aren’t sure which direction to take, WISE is here to help you chart a course. Schedule your Discovery Call today!


Diana Jaquith

WISE Executive Director & Co-Founder

WISE Executive Director & Co-Founder! A little insight into her background: Diana is an engineering graduate of Vanderbilt University, has almost a decade of experience in the digital marketing and product management fields. She has grown loyal followings for several companies using online marketing techniques. Diana has launched and managed several multi-million dollar products. In addition, Diana built an ecommerce store from scratch, leveraging her experiences to build a brand. Prior to WISE, Diana worked as a product manager for a software company.