Communication

Everything You Need to Know About Becoming A Virtual Assistant

Written by: By WISE Project Manager & Sr. VA Team Lead, Kary Glawe  As a military spouse, having a remote career that I can take with me is not only amazing, but it’s essential to my career growth. At WISE, I oversee our Senior Virtual Assistant Team. In fact, I started as a General Virtual…

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How to Make a Profit – Every Year

Written by: Diana Jaquith, WISE Executive Director   Solopreneuers, small business owners, and Fortune 500 companies all have one thing in common: finances. Don’t run for the hills in fear of this topic, we are here to help! Finances are a hot topic in business, with good reason, but you can’t have a business for long…

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How Self-Awareness Will Make You a Better Leader

Written by: Annie Hudson, WISE Project Management Lead  “The greatest thing in the world is to know how to belong to oneself.” ― Michel de Montaigne, The Complete Essays   These words have never been more true than when applied to leadership. As the WISE Project Manager Lead with various past leadership roles, I’ve learned…

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Pitch Perfect: How Public Relations Pitching Can Boost Your Business

Written by Georganne Hassell, WISE Public Relations SME Small businesses often have amazing products and services that solve a unique problem or create ease in everyday life. However, many of these businesses just don’t have the network, time, or expertise to promote their work in a way that will get them positive coverage. This is…

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9 Steps to Improve Your Email Marketing!

Written By: Lauren Shuman, WISE Digital Marketing Specialist Large companies and small businesses alike can see significant results from email marketing. It’s an effective and affordable way to communicate with potential customers and clients. However, we all have tons of emails filling up our inboxes. Since just about every single company sends out emails, there…

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3 Bookkeeping Mistakes and How to Avoid Them

Written By WISE Partner: Carla Caldwell, Founder and CEO of Caldwell Consulting & Training   Bookkeeping is keeping up with all the money that comes in and goes out of your business. For the money coming in, this includes recording sales, invoices, payments from customers, or any money deposited. For the money going out, this…

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5 Steps to Creating Ideal Core Values

Written by Laura Early, WISE Co-Founder and Deputy Director    Coming up with company Core Values can be a daunting task. Often, it is difficult to know where to start. As a young business owner not so long ago, I remember this pressure well. Now that I’m using my business to advise other small businesses,…

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4 Resources That Will Make You a Smarter Entrepreneur

Written By Trisha Mathis, WISE Copywriter By deciding that entrepreneurship is the life for you, you’ve joined an exclusive club of smart, competent, and extremely hard-working individuals. Welcome aboard, but also, watch your step. There are so many ways to fail in this world of business. Thankfully, however, there are also many ways to succeed…

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Perfect your Discovery Calls

Written by: Kaitlyn Tarver, WISE Client Acquisition Lead A discovery call is a tool used in sales to establish a relationship with a potential client. It is the starting point in a client’s journey with you and an opportunity to learn more about their business, struggles, and goals. This in turn gives them the chance…

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Keys To Success When Starting A Business

Written by: Laura Early, WISE Deputy Director Starting a business can and should be very exciting. You have a fresh new idea, maybe you saw a problem and your company know the perfect fix. However, business ownership can quickly become taxing and/or overwhelming if you don’t take time to do a few key things. Those…

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