Communication

Perfect your Discovery Calls

Written by: Kaitlyn Tarver, WISE Client Acquisition Lead A discovery call is a tool used in sales to establish a relationship with a potential client. It is the starting point in a client’s journey with you and an opportunity to learn more about their business, struggles, and goals. This in turn gives them the chance…

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Keys To Success When Starting A Business

Written by: Laura Early, WISE Deputy Director Starting a business can and should be very exciting. You have a fresh new idea, maybe you saw a problem and your company know the perfect fix. However, business ownership can quickly become taxing and/or overwhelming if you don’t take time to do a few key things. Those…

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How Public Relations Helps Small Businesses

Written by: Jerelsy Young, WISE Public Relations Analyst What is Public Relations? By definition, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public Relations is not advertising, it’s about earning mentions. The main priority in public relations is accurately portraying the image you want your brand…

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Maximizing Your Sales Through Digital Marketing

Written by: Diana Jaquith, WISE Executive Director To be successful in business, you must serve customers well by providing great services and products to your client.  Once the offerings or products are solidified, ask yourself the following questions… How do you take it to the next level? How do you serve more clients well? How…

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Effective Communication in Virtual Project Management

Written by: Annie Hudson, WISE Project Management Lead Project management requires many skills, to be successful one should master the art of communication. Successful communication will make your clients happy and projects more efficient.   Many of the organizations I’ve worked for (or have been affiliated with) have emphasized the importance of effective communication. Sure,…

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