You Don’t Have to Do It All, So Stop Trying!
How a WISE Virtual Assistant can change your life!
Written by: Kelly Palmer, WISE Senior Virtual Assistant Entrepreneurs face many challenges when running their small businesses. At the top of the list? Trying to balance motivation and desire to do it all with the reality that doing it all isn’t possible. There are so many priorities, it can be hard to navigate wants vs.…Read More
Beginners Guide to Pricing Your Products + Services
Written by: Georganne Hassell, WISE Public Relations Specialist Making a break into the world of entrepreneurship is an exciting experience. The sense of purpose, professional networking and budding business development can start new entrepreneurs on a high note, keeping them up at night just imagining future possibilities. The reality is that entrepreneurship can also…Read More
5 Tips For Writing Successful Content
Written by: Kristina Scott, WISE Senior Virtual AssistantThis year has been challenging, not only in our personal lives but also our businesses. With COVID-19 quarantine restrictions, many business owners have felt a push to shift their attention to virtual spaces and increase their online presence. Everyone is doing their best to grab their ideal audience’s…Read More
Everything You Need to Know About Becoming A Virtual Assistant
Written by: By WISE Project Manager & Sr. VA Team Lead, Kary Glawe As a military spouse, having a remote career that I can take with me is not only amazing, but it’s essential to my career growth. At WISE, I oversee our Senior Virtual Assistant Team. In fact, I started as a General Virtual…Read More
How to Make a Profit – Every Year
Written by: Diana Jaquith, WISE Executive Director Solopreneuers, small business owners, and Fortune 500 companies all have one thing in common: finances. Don’t run for the hills in fear of this topic, we are here to help! Finances are a hot topic in business, with good reason, but you can’t have a business for long…Read More
How Self-Awareness Will Make You a Better Leader
Written by: Annie Hudson, WISE Project Management Lead “The greatest thing in the world is to know how to belong to oneself.” ― Michel de Montaigne, The Complete Essays These words have never been more true than when applied to leadership. As the WISE Project Manager Lead with various past leadership roles, I’ve learned…Read More
Pitch Perfect: How Public Relations Pitching Can Boost Your Business
Written by Georganne Hassell, WISE Public Relations SME Small businesses often have amazing products and services that solve a unique problem or create ease in everyday life. However, many of these businesses just don’t have the network, time, or expertise to promote their work in a way that will get them positive coverage. This is…Read More
9 Steps to Improve Your Email Marketing!
Written By: Lauren Shuman, WISE Digital Marketing Specialist Large companies and small businesses alike can see significant results from email marketing. It’s an effective and affordable way to communicate with potential customers and clients. However, we all have tons of emails filling up our inboxes. Since just about every single company sends out emails, there…Read More
3 Bookkeeping Mistakes and How to Avoid Them
Written By WISE Partner: Carla Caldwell, Founder and CEO of Caldwell Consulting & Training Bookkeeping is keeping up with all the money that comes in and goes out of your business. For the money coming in, this includes recording sales, invoices, payments from customers, or any money deposited. For the money going out, this…Read More
5 Steps to Creating Ideal Core Values
Written by Laura Early, WISE Co-Founder and Deputy Director Coming up with company Core Values can be a daunting task. Often, it is difficult to know where to start. As a young business owner not so long ago, I remember this pressure well. Now that I’m using my business to advise other small businesses,…Read More