Written By Trisha Mathis, WISE Copywriter By deciding that entrepreneurship is the life for you, you’ve joined an exclusive club of smart, competent, and extremely hard-working individuals. Welcome aboard, but also, watch your step. There are so many ways to fail in this world of business. Thankfully, however, there are also many ways to succeed…

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Written by: Kaitlyn Tarver, WISE Client Acquisition Lead A discovery call is a tool used in sales to establish a relationship with a potential client. It is the starting point in a client’s journey with you and an opportunity to learn more about their business, struggles, and goals. This in turn gives them the chance…

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Written by: Laura Early, WISE Deputy Director Starting a business can and should be very exciting. You have a fresh new idea, maybe you saw a problem and your company know the perfect fix. However, business ownership can quickly become taxing and/or overwhelming if you don’t take time to do a few key things. Those…

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Written by: Guest Blogger: WISE Public Relations Analyst What is Public Relations? By definition, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public Relations is not advertising, it’s about earning mentions. The main priority in public relations is accurately portraying the image you want your brand to…

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Written by: Diana Jaquith, WISE Executive Director To be successful in business, you must serve customers well by providing great services and products to your client.  Once the offerings or products are solidified, ask yourself the following questions… How do you take it to the next level? How do you serve more clients well? How…

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Written by: Annie Hudson, WISE Project Management Lead Project management requires many skills, to be successful one should master the art of communication. Successful communication will make your clients happy and projects more efficient.   Many of the organizations I’ve worked for (or have been affiliated with) have emphasized the importance of effective communication. Sure,…

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