Digital Strategy

Pitch Perfect: How Public Relations Pitching Can Boost Your Business

Written by Georganne Hassell, WISE Public Relations SME Small businesses often have amazing products and services that solve a unique problem or create ease in everyday life. However, many of these businesses just don’t have the network, time, or expertise to promote their work in a way that will get them positive coverage. This is…

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Everything You Need for a Better Website in 2020

Written By Guest Blogger, Gena Disney Hopefully, by this decade, every business owner understands how a well-designed website impacts their business positively. What may remain unknown are the actual elements that go into creating a positive user experience and how that affects the bottom line. Let’s take a look at some of those elements and…

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9 Steps to Improve Your Email Marketing!

Written By: Lauren Shuman, WISE Digital Marketing Specialist Large companies and small businesses alike can see significant results from email marketing. It’s an effective and affordable way to communicate with potential customers and clients. However, we all have tons of emails filling up our inboxes. Since just about every single company sends out emails, there…

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Style Guide Basics + Why Your Organization Needs One

Written By: Erin Robinett, WISE Graphic Designer A style guide is a document that contains all of the branding standards for your company. It is vital to establish brand standards and stick to them so that your branding is cohesive and matches across every outlet. This will lead to brand recognition with your customers and…

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Social Media 2019 Algorithm Crash Course

Written By: Andi Adams, WISE Marketing LeadWe live in a time where change is the norm, but consistency is expected. Content online only lives a short period of time and algorithms for social media, blogs, and websites are ever adjusting. It can be hard to keep up with all the specific details of an algorithm…

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Digital Marketing Basics for Your Business

Written By:Diana Jaquith, WISE Executive Director What is Digital Marketing, and how can it help your business? With the growth of the internet, the ways we reach our customers have completely changed. We don’t have to interact with them face to face, but can reach them through social media platforms, emails, and online referrals. What…

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3 Types of SEO Entrepreneurs Need to Master

Written By: Guest Blogger, WISE Digital Marketer As an entrepreneur or small business owner, you have probably heard of SEO – search engine optimization – and how it’s essential for your business. Did you know that there is more to SEO than keywords? Here at WISE, we have identified the three major subtypes of SEO…

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