Digital Strategy

Digital Marketing Basics for Your Business

Written By:Diana Jaquith, WISE Executive Director What is Digital Marketing, and how can it help your business? With the growth of the internet, the ways we reach our customers have completely changed. We don’t have to interact with them face to face, but can reach them through social media platforms, emails, and online referrals. What…

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3 Types of SEO Entrepreneurs Need to Master

Written By: Lenna Zitter, WISE Digital Marketer As an entrepreneur or small business owner, you have probably heard of SEO – search engine optimization – and how it’s essential for your business. Did you know that there is more to SEO than keywords? Here at WISE, we have identified the three major subtypes of SEO…

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