Digital Strategy
Digital Marketing Strategies for Small Businesses
Written by: Diana Jaquith, WISE Executive Director Everywhere a business owner looks, new company growth ideas are presented. With so many new ideas, you might not know where to begin. Here’s a list of three tried-and-true digital marketing techniques that can help you elevate your small business, no matter the industry. Try Win-Back Email…
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Why Digital Marketing is Important for Small Business Owners
Written by: Diana Kovacevich, WISE Marketing Virtual Assistant Digital marketing might sound intimidating, especially for small businesses, but once you break down the basic aspects of digital marketing it becomes much easier to create a strategy and implement it. Digital marketing is a cost-effective, scalable, and measurable way to reach your target audience. While…
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Take the Quiz: Freelancer or Agency?
Written by: Andi Adams, WISE Marketing Lead At some point, all successful business owners seek out help for their business. Many begin the search when they are ready to scale or can’t do it all themselves anymore, but there are multiple options for where to find this help. Business owners can bring on new recruits,…
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How to Deploy an Effective Video Marketing Campaign
Written by: Jennifer Cummins, WISE Senior SME You’ve created a marketing video. Congratulations! What are your next steps? You may already be uploading it to your website or social media sites, but press the pause button and read some of the guidelines below to ensure that your video is not only optimized for the web,…
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Drive Sales Using Product Videos
Written by: Jennifer Cummins, WISE Senior SME With the birth of the Internet and additional challenges (like a pandemic), online shopping has exploded in popularity. No longer is a brick-and-mortar the only option, with shopping from the comfort of your own home as an appealing option to so many. It eliminates the obtrusive salesperson, busy…
Read MorePitch Perfect: How Public Relations Pitching Can Boost Your Business
Written by Georganne Hassell, WISE Public Relations SME Small businesses often have amazing products and services that solve a unique problem or create ease in everyday life. However, many of these businesses just don’t have the network, time, or expertise to promote their work in a way that will get them positive coverage. This is…
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Everything You Need for a Better Website in 2020
Written By Guest Blogger, Gena Disney Hopefully, by this decade, every business owner understands how a well-designed website impacts their business positively. What may remain unknown are the actual elements that go into creating a positive user experience and how that affects the bottom line. Let’s take a look at some of those elements and…
Read More9 Steps to Improve Your Email Marketing!
Written By: Lauren Shuman, WISE Digital Marketing Specialist Large companies and small businesses alike can see significant results from email marketing. It’s an effective and affordable way to communicate with potential customers and clients. However, we all have tons of emails filling up our inboxes. Since just about every single company sends out emails, there…
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Style Guide Basics + Why Your Organization Needs One
Written By: Erin Robinett, WISE Graphic Designer A style guide is a document that contains all of the branding standards for your company. It is vital to establish brand standards and stick to them so that your branding is cohesive and matches across every outlet. This will lead to brand recognition with your customers and…
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Social Media 2019 Algorithm Crash Course
Written By: Andi Adams, WISE Marketing LeadWe live in a time where change is the norm, but consistency is expected. Content online only lives a short period of time and algorithms for social media, blogs, and websites are ever adjusting. It can be hard to keep up with all the specific details of an algorithm…
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