Digital Strategy

Style Guide Basics + Why Your Organization Needs One

Written By: Erin Robinett, WISE Graphic Designer A style guide is a document that contains all of the branding standards for your company. It is vital to establish brand standards and stick to them so that your branding is cohesive and matches across every outlet. This will lead to brand recognition with your customers and…

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Social Media 2019 Algorithm Crash Course

Written By: Andi Adams, WISE Marketing LeadWe live in a time where change is the norm, but consistency is expected. Content online only lives a short period of time and algorithms for social media, blogs, and websites are ever adjusting. It can be hard to keep up with all the specific details of an algorithm…

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Digital Marketing Basics for Your Business

Written By:Diana Jaquith, WISE Executive Director What is Digital Marketing, and how can it help your business? With the growth of the internet, the ways we reach our customers have completely changed. We don’t have to interact with them face to face, but can reach them through social media platforms, emails, and online referrals. What…

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3 Types of SEO Entrepreneurs Need to Master

Written By: Lenna Zitter, WISE Digital Marketer As an entrepreneur or small business owner, you have probably heard of SEO – search engine optimization – and how it’s essential for your business. Did you know that there is more to SEO than keywords? Here at WISE, we have identified the three major subtypes of SEO…

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