Written by: Jennifer Cummins, WISE Senior SME  You’ve created a marketing video. Congratulations! What are your next steps? You may already be uploading it to your website or social media sites, but press the pause button and read some of the guidelines below to ensure that your video is not only optimized for the web,…

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Written by: Jennifer Cummins, WISE Senior SME  With the birth of the Internet and additional challenges (like a pandemic), online shopping has exploded in popularity. No longer is a brick-and-mortar the only option, with shopping from the comfort of your own home as an appealing option to so many. It eliminates the obtrusive salesperson, busy…

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Written by Georganne Hassell, WISE Public Relations Specialist   The journey of an entrepreneur is undoubtedly filled with unpredictability. With only one constant being change, entrepreneurs learn key skills like planning, resiliency, and adaptability just to make day-to-day life run smoothly. Cultivate these early on, and utilize experience to start strong and build a career…

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