Group of women at a business meeting

Written by:  Diana Kovacevich, WISE Marketing Virtual Assistant  Graphics are essential for your website, blog, and social media. Well done graphics can convey your brand’s visual presence and add credibility to your brand. Learning some design basics will help ensure your graphics are as appealing and effective as possible.    Before creating your graphic designs,…

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Written by: Erin Robinett, WISE Graphic Design Specialist  Branding is created through the visual identity of a company. Through the thoughtful use of color, fonts, logos, and images working together, brands communicate their personality and style to their customers. Using these elements consistently in all visual mediums contributes to brand recognition.  Color   A key…

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Written by: Erin Robinett, WISE Graphic Design Specialist  Imagine: The time has come to make a new logo for your business. You selected the perfect brand colors and got your logo just right. But, when uploading your logo online, it looks neon.    Learn why design faux pas happen and how you can avoid them.…

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Written By: Erin Robinett, WISE Graphic Designer A style guide is a document that contains all of the branding standards for your company. It is vital to establish brand standards and stick to them so that your branding is cohesive and matches across every outlet. This will lead to brand recognition with your customers and…

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