Written by: Annie Hudson, WISE Project Management Lead  “The greatest thing in the world is to know how to belong to oneself.” ― Michel de Montaigne, The Complete Essays   These words have never been more true than when applied to leadership. As the WISE Project Manager Lead with various past leadership roles, I’ve learned…

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Written by: Diana Jaquith, WISE Executive Director  Do you feel like your business is stuck in a rut with little growth potential? Are you struggling to bring in new customers and sales? After years of working with small businesses and successfully growing a few of my own, I know firsthand how easy it is for…

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Written by Georganne Hassell, WISE Public Relations SME Small businesses often have amazing products and services that solve a unique problem or create ease in everyday life. However, many of these businesses just don’t have the network, time, or expertise to promote their work in a way that will get them positive coverage. This is…

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Written By Guest Blogger, Gena Disney Hopefully, by this decade, every business owner understands how a well-designed website impacts their business positively. What may remain unknown are the actual elements that go into creating a positive user experience and how that affects the bottom line. Let’s take a look at some of those elements and…

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Written By: Lauren Shuman, WISE Digital Marketing Specialist Large companies and small businesses alike can see significant results from email marketing. It’s an effective and affordable way to communicate with potential customers and clients. However, we all have tons of emails filling up our inboxes. Since just about every single company sends out emails, there…

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Written By WISE Partner: Carla Caldwell, Founder and CEO of Caldwell Consulting & Training   Bookkeeping is keeping up with all the money that comes in and goes out of your business. For the money coming in, this includes recording sales, invoices, payments from customers, or any money deposited. For the money going out, this…

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Written by: Diana Jaquith, WISE Executive Director  At WISE, we believe everyone should have the career, life, and family they dream about. If you are a business owner, however, you know that finding a dream-like balance is sometimes difficult to achieve. To be successful at having it all, you’re first going to need quality team…

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Written by Laura Early, WISE Co-Founder and Deputy Director    Coming up with company Core Values can be a daunting task. Often, it is difficult to know where to start. As a young business owner not so long ago, I remember this pressure well. Now that I’m using my business to advise other small businesses,…

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Written By Angelica Hanley, WISE Project Manager Self admittedly, I’ve not always been good at juggling multiple responsibilities at once.  Prior to joining WISE as a project manager, I often found my job, personal life, and entrepreneurial pursuits to be in contention with one another. I was running my own business while trying to manage…

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Written By Trisha Mathis, WISE Copywriter By deciding that entrepreneurship is the life for you, you’ve joined an exclusive club of smart, competent, and extremely hard-working individuals. Welcome aboard, but also, watch your step. There are so many ways to fail in this world of business. Thankfully, however, there are also many ways to succeed…

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