Posts by Diana Jaquith

Maximizing Your Sales Through Digital Marketing

Written by: Diana Jaquith, WISE Executive Director To be successful in business, you must serve customers well by providing great services and products to your client.  Once the offerings or products are solidified, ask yourself the following questions… How do you take it to the next level? How do you serve more clients well? How…

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Style Guide Basics + Why Your Organization Needs One

Written By: Erin Robinett, WISE Graphic Designer A style guide is a document that contains all of the branding standards for your company. It is vital to establish brand standards and stick to them so that your branding is cohesive and matches across every outlet. This will lead to brand recognition with your customers and…

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Social Media 2019 Algorithm Crash Course

Written By: Andi Adams, WISE Marketing LeadWe live in a time where change is the norm, but consistency is expected. Content online only lives a short period of time and algorithms for social media, blogs, and websites are ever adjusting. It can be hard to keep up with all the specific details of an algorithm…

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Digital Marketing Basics for Your Business

Written By:Diana Jaquith, WISE Executive Director What is Digital Marketing, and how can it help your business? With the growth of the internet, the ways we reach our customers have completely changed. We don’t have to interact with them face to face, but can reach them through social media platforms, emails, and online referrals. What…

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4 Highly Effective Business Success Tips for Small Business

Written by: Diana Jaquith, WISE Executive Director For many entrepreneurs, business success is the end goal, however; first, determine what success looks like to you. After all, in business, success can be anything. What are you aiming for? At WISE, we determine business success in a few different ways. Define and Track Success “Decide what…

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