50+ Things You Can Outsource Today Written by: Jeanine Connolly Earlier this year, SEM Rush reported that 81% of business owners work nights and 89% work weekends.  As a small business owner, you may be thinking, how in the world can 11-19% of business owners NOT be working nights and weekends?  Well, we can’t breach…

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Learn This Simple Rule to Grow Your Business Written By: Jeanine Connolly As a small business owner, growing your business is a top priority. It’s always been that way, but the circumstances of the past year have challenged everyone – even savvy entrepreneurs.  The stakes are high and the unknown factors are daunting. We get…

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Written by:  Diana Kovacevich, WISE Marketing Virtual Assistant  Graphics are essential for your website, blog, and social media. Well done graphics can convey your brand’s visual presence and add credibility to your brand. Learning some design basics will help ensure your graphics are as appealing and effective as possible.    Before creating your graphic designs,…

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Written by: Erin Robinett, WISE Graphic Design Specialist  Branding is created through the visual identity of a company. Through the thoughtful use of color, fonts, logos, and images working together, brands communicate their personality and style to their customers. Using these elements consistently in all visual mediums contributes to brand recognition.  Color   A key…

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Written by: Erin Robinett, WISE Graphic Design Specialist  Imagine: The time has come to make a new logo for your business. You selected the perfect brand colors and got your logo just right. But, when uploading your logo online, it looks neon.    Learn why design faux pas happen and how you can avoid them.…

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Written by:  Diana Jaquith, WISE Executive Director    Everywhere a business owner looks, new company growth ideas are presented. With so many new ideas, you might not know where to begin. Here’s a list of three tried-and-true digital marketing techniques that can help you elevate your small business, no matter the industry.  Try Win-Back Email…

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Written by:  Diana Kovacevich, WISE Marketing Virtual Assistant  Digital marketing might sound intimidating, especially for small businesses, but once you break down the basic aspects of digital marketing it becomes much easier to create a strategy and implement it. Digital marketing is a cost-effective, scalable, and measurable way to reach your target audience.    While…

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Written by: Kary Glawe, WISE Sr. VA Lead and Project Manager  In 2020, many of us learned a great lesson: We can’t do it all. As much as we may think “I’ve got this,” we often get a healthy dose of “nice try” back from the universe. Learning to focus on which parts of your…

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Written By: Andi Adams, WISE Marketing Lead Being a small business owner is a true calling, but the overwhelm of wearing so many different hats can make a person weary. If only you had more hours in the day – or room in  the budget for an assistant! We have just the solution. Take a…

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